3D

Creating a world you can step into

We’re so used to seeing our world in 3D that we often don’t realise how difficult it is to reproduce the fall of light and shadow, the subtle colour variations and depth of field that tell the brain where we are in relation to objects around us. Our 3D animation specialists are experts in working with these kinds of detail that create a world you can imagine stepping into. 

Product visualisation

FROM DRAWING BOARD TO “REAL LIFE” IMAGE

People like to see what they’re buying. But what if your product isn’t ready yet? These days, you sometimes need to get to market so quickly that the production of Marcom materials can’t wait until you have a finished product. We can create highly realistic product images directly from your CAD-CAM files, enabling you to prepare ads or POS materials well in advance of your launch date. 

Computer-generated imaging

WHEN ART IMITATES NATURE – WITH MATHEMATICAL PRECISION

What makes a picture believable? It’s not just a matter of shapes and colours. It’s also about the fall of the light, reflections and proportions. So when you add, say, a background to your product visualisation, the complete image only looks right if the shadows and reflections are realistic. This is where the fast-moving world of computer-generated imaging (CGI) comes in. Using the latest software and technologies, our experts work together with photographers, 3D specialists, and image retouching and manipulation experts to create amazingly life-like images (both still and moving) that present your product in highly memorable – and totally convincing – ways.

Animation

THE IMAGES THAT ANIMATE YOUR COMMUNICATIONS

Our animation specialists can produce anything from cartoon characters to dynamic action images that can enliven your brand campaign or TV commercial. These range from animated diagrams and “exploding” views to 360-degree scenes that clearly explain complex processes or structures. 

Moving images

BRINGING FILM AND 3D TOGETHER

Film is film and 3D is 3D, but suppose you want to combine them – placing a computer-generated 3D animation in a filmed setting with live action, for example? Our audiovisual team can do it so no one will ever know it wasn’t all filmed live. A real case of “Seeing is believing”!