Behind the scenes

Take a look at Lukkien in action

Reading about what we do is one thing – seeing us in action is another! Click on one of the links to get a ‘behind‐the‐scenes’ look at us working on some of our most recent and innovative projects.

Mitsubishi Evolution X infomercial

TAMING A RALLY GREAT

Mitsubishi Motors Europe’s request: the Lancer Evolution is already a household name in the rally world, but with the introduction of the jubilee edition of the car, the organisation wanted to reach a wide public interested in luxury and design. An important starting point in this was that the communication would simultaneously strengthen the rich rally history.

Our solution: we introduced the Lancer Evolution X at the ‘Charade Circuit’ in France, where we optimally displayed its driving qualities. Only the character of the circuit was incompatible with the rally character of the car. We therefore created a futuristic environment with CGI (Computer-generated imagery).

We played with reality. Tall buildings sprang up everywhere with a futuristic walk-over. At the end we created a night situation by means of digital techniques. Thanks to artificial lighting added along the track, the lines of the car were shown to their best advantage. And so it was that the roughness of the rally world met the distinction of the design world in one image video.

Vacansoleil website

CREATING AN ONLINE HOLIDAY PARK

Vancansoleil’s request: bring experience and emotion to our new website retaining the effectiveness of the site.

Our solution: a virtual holiday park that comes alive through the seamless integration of photography, video and sound. That way a real Vacansoleil holiday begins in your own home. We combined shots from a series of previously recorded TV commercials with new images that we shot especially for the site. A number of images from this video material have been used in the brochure. We used a combination of the various materials when creating the new website.

The separate elements gave us freedom in creating the virtual holiday park. We brought places together that in reality are situated far apart. In this way we were able to bundle information, link several parts and connect hotspots to the campsite parts. Visitors click and intuitively look through the park’s interesting parts in minute detail. The button to the booking section is always visible. Experience and conversion go hand in hand! Because of a specially-developed framework, Vacansoleil can easily manage the website themselves. They are able to alter text with a few clicks, and even the flash section is easily managed and maintained.

Tommy Hilfiger E-commerce

INNOVATION IN ONLINE PRESENTATION

Tommy Hilfiger Europe’s request: provide a dynamic and innovative online presentation of the most beautiful items of clothing in our collections.

Our solution: a smart and creative studio setting. The models walk on a conveyor belt in front of a green screen while we move around them with the camera.

This enables Tommy Hilfiger to present his clothing on a unique catwalk. The visitor gets a good idea of the fit, material and appearance and can simultaneously also easily zoom in and out to view the item of clothing from all sides.

The biggest advantage is that this user-friendly application can be easily utilized in an e-commerce environment. All the videos are separate, so page-loading is faster, even with slower internet connections. In addition, Lukkien’s smart approach for this creatively edifying product is easily repeatable. This enables new collections to be relatively quickly and cheaply added to the site. The result: a conversion-enhanced experience.

Nintendo Dead or Alive

PRODUCING A STEREOSCOPIC 3D COMMERCIAL

For the Nintendo game ‘Dead Or Alive’, Lukkien produced a TV-commercial to be broadcasted in Germany, Italy and Spain. On this commercial we based a stereoscopic 3D version, which can be downloaded and viewed on a Nintendo 3DS.

But what exactly is stereoscopic 3D? It’s is an advanced and complicated technique, in which you place two cameras in a different angle. By doing this, the two cameras simulate the perspective of the human left and right eye. To do this correctly, it is necessary to calculate both distance and perspective of each shot per camera. By putting together the different images and showing it on a suitable 3D screen, the viewer can see depth through 3D glasses, which makes the image three-dimensional.

For the ‘Dead Or Alive Dimensions’ stereoscopic 3D shoot we built a 3D world. This world combined with recordings in front of a green screen and CGI resulted in a fantastic stereoscopic 3D commercial!

REV'IT

SPECTACULAR PRESENTATION OF REV'IT!'S NEW COLLECTION

REV’IT!’s request: create a surprising, innovative and spectacular presentation of our new collection that will appeal to our target group.

Our solution: an exiting story with a humorous undertow, captured in an imagery that’s somewhere in between film and comics. We drew inspiration from the works of famous photographer Dave Hill.

Although one certain action always draws the attention, there’s a lot going on in every picture. You can keep on looking at them and discover ever more. They look like frozen moments from a movie filled with action and mayhem. And that makes it exciting.

The situations seem to taken from an almost apocalyptic world. The atmosphere does not only come from the raw environment, which often is created afterwards from various locations, but also from the big contrast in the images and the heavy digital manipulations. All in all it creates a look and feel that connects very well to the perception of bikers in general.

PF Concept

A HUGE AMOUNT OF WORK!

As you might know, at Lukkien, we love huge amounts of work. Commissioned by PF Concept, world leader in promotional gifts, we are now in the middle of a gigantic production; creating 3 different catalogues, consisting of high end product shots of wearable and non wearable products, mood photography and model shots. Over 17.000 pages have to be produced, consisting of 4.324 photographs and 6.924 images.

Now that really is a lot of work to be done in less then 3 months! These hundreds of hours of work are done by a relatively small and dedicated team, consisting of 7 photographers, 7 image manipulators, 5 stylists, 6 DTP operators, 3 project managers and 1 traffic assistant. This super team is working on this production all together in one environment, to ensure top results!

Douglas promotion

BEHIND THE SEASONS

150 cups of coffee, 225 sandwiches, 300 tissues for make-up, 133 liters of water, 28 film lights, 300 meters of cable, 125 liters of green paint, a dedicated crew: just a few essentials for the successful film and photo shoot for the new Douglas campaign at Lukkien.

The concept of this campaign is based on the four seasons where every season portrays its own feeling that fits with a certain relationship phase. A tree is the central figure throughout the seasons, creating a specific atmosphere as well as connecting the seasons to each other.

Watch the making of here