Hero: A delicious snack

A delicious snack

For Hero Benelux, and commissioned by Initiative, Lukkien created a fully CGI TV-commercial to introduce the Hero B’tween granola bar. Lukkien also composed the background music.


Besides the television commercial, Lukkien also created a key-visual that Hero Benelux uses for their above-the-line campaign.

About Hero B’tween

B’tween is a granola bar that gives instant energy. It is a delicious snack, full of organic ingredients and without coloring agents and preservatives.