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Atelier Goldner Schnitt: A unique measuring system in a unique commercial

A unique measuring system in a unique commercial

Atelier Goldner Schnitt is a fashion house that has been active with its catalogues and website to market the elegant, classic women's fashion. The brand believes that "standard" does not exist when it comes to people. Atelier Goldner Schnitt therefore uses a smart tailored system that does the body of mostly older consumers more justice. Waist sizes can be combined with different lengths which makes that each garment fits better with the specific character of an individual customer.

Lukkien translated this message into a commercial that will be used in the Netherlands and other European countries. In the commercial we tell the story of the unique measuring system, combined with images of craftsmanship and passion. We also show the attention to detail. Obviously each commercial ends with a concrete offer.

 Hans Kok, Strategy Director Lukkien: "This campaign is a great example of the new Lukkien proposition Think | Create | Connect: we developed the strategic and the creative concept. We made this production entirely in-house and worked closely with client Atelier Goldner Schnitt and media agency PHD. I'm very proud of the result! "

This campaign is a great example of the new Lukkien proposition Think | Create | Connect

Hans Kok, Strategy Director Lukkien