JLG: Bauma Exhibition

Bauma Exhibition

Lukkien created en produced several communication strategies for JLG, leading manufacturer in lift and access equipment. We photographed several lifting ramps in action and developed and produced all of the visual expressions used during the largest exhibition of heavy machinery in the world; Bauma.

Together with US agency Godfrey and stand builder Gielissen, Lukkien created all of JLG’s displays and other expressions such as panels, flyers, outdoor media and banners. This way, JLG was very recognizable at Bauma. 

JLG presented 7 new lifting ramp models at the exhibition using infographics. Each infographic shows another JLG model with relevant specifications.

In anticipation of Bauma, Lukkien photographed two lifting ramps in action; the Straight boom lift 400SC and the Articulation boom lift 520AJ.

About JLG

JLG Industries, Inc. is innovating since 1969 and has built up a strong reputation. As a world leader in lifts you get the products and JLG personnel worldwide against. JLG travels around the world to improve the performance and productivity of its products and progress possible.