TomTom: Digitale Abri Campagne

Digitale Abri Campagne

Lukkien created a moving design for TomTom’s billboard campaign of its newest sport watch the TomTom Spark. The design was shown at the Metropole innovative network of JCDecaux ; on 20 digital billboards in the center of Amsterdam and Rotterdam.

In this project several disciplines of Lukkien joined forces, resulting in a top class result. I.e., our CGI department made a 3D version of the TomTom Spark.

About the Metropole network

Outdoor advertising operator, JCDecaux, was the first player in the Dutch market who introduced a digital network, which was visible in the streets of Amsterdam and Rotterdam. With the implementation of twinty 84-inch digital Mupi 's screens, JCDecaux presents the network Metropole, Premium Digital Out of Home. 

The Mupi Metropole possesses a digital billboard with exceptional image quality. Expressions on the screen are therefore always clearly visible, regardless of the weather. JCDecaux’s DOOH network opens numerous possibilities in outdoor media.