Reggefiber: Finally, fibreglass!

Finally, fibreglass!

Most people will see something about fibreglass internet when they receive a message from Reggefiber when the construction is starting. From that moment on the customer journey starts that eventually needs to make sure that people decide to use fibreglass internet. But how does a utility company mix information with a seemingly commercial message?

That is why Lukkien created a complete, cross medial marketing and communications formula for Reggefiber. This resulted in many campagnes in multiple Dutch municipalities for which Lukkien created the strategy and of course the content. With a flexible mix of resources focussing on effectiveness and efficiency of online and offline communication.