Plantion: Colourful stories

Colourful stories

Flowers and plants bring good stories to your home. To bring these stories to everyone's attention, Lukkien conceived and developed a cross-media campaign in cooperation with MORE, focusing on the support of the flower and plant sector.

The three divisions of Lukkien worked closely together to develop all the marketing assets; Audiovisual was responsible for 20 storytelling movies, Photography and Graphic Design produced POS materials and Digital developed the website and the overall strategy. All these resources make the link between the world of flowers and plants and the world of books, stories, reading, history and culture.