Lukkien developed the concept for Girav and with director Ruzbeh’s creative vision travelled to Iceland to shoot this exiting commercial. Creative Director AV at Lukkien, Jos Leene: "Girav stands for quality, service and a perfect fit. In the commercial, we follow a man on his trip through the rugged landscape of Iceland with nothing else in his bag than white t-shirts.
The soundtrack of the campaign is from Eller (van Buuren ... the brother of Armin) whose latest track matches perfectly with the look and feel of the brand spot. ' Brand New ' is a track on Eller’s new album which will be released at the same time as the commercial. This way artist and brand strengthen each other efficiently.