Girav: Long fit T-shirts for men

Long fit T-shirts for men

Lukkien launched Girav’s new campaign called ‘Brand new’. We created and produced the company’s first brand spot. Girav, manufacturer and e-tail provider of ‘long T-shirts for men’, is ready to load the brand after their successful introduction and brand awareness campaign.

Lukkien developed the concept for Girav and with director Ruzbeh’s creative vision travelled to Iceland to shoot this exiting commercial. Creative Director AV at Lukkien, Jos Leene: "Girav stands for quality, service and a perfect fit. In the commercial, we follow a man on his trip through the rugged landscape of Iceland with nothing else in his bag than white t-shirts.

The soundtrack of the campaign is from Eller (van Buuren ... the brother of Armin) whose latest track matches perfectly with the look and feel of the brand spot. ' Brand New ' is  a track on Eller’s new album which will be released at the same time as the commercial. This way artist and brand strengthen each other efficiently.