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Philips: More than just cleaning teeth

More than just cleaning teeth

With the Philips Sonicare DiamondClean cleaning teeth is being raised to a higher level. This stylish toothbrush of Philips fits into the life of the fashion and trend awareness of men and women nowadays. Lukkien did the full cross-media for the DiamondClean, varying from the photography to online banners!

The complete picture

Within this production we took care of the whole: we provided the commercials and we have shot the key visuals as an introduction of the new limited edition: Amethyst.

The ultimate white smile

Complementary a new version has been developed for men and women in North-America. In the image above models walk the parade after having cleaned their teeth with the Philips Sonicare DiamondClean. To be bright and shining on the shoot.

Four editions: all equally stylish

The Sonicare DiamondClean has four different editions. The models in the key visuals and videos all represent one of these editions. All with the goal of being stylish, just like the Philips Sonicare DiamondClean