Hans Anders: A new face

A new face

Advertising agency More has redeveloped the brand strategy for optician brand Hans Anders. Lukkien created all the new images and commercials. These present Hans Anders as a remarkable brand in the optician market, Hans Anders goes its own way and broadens your vision.

More redeveloped the brand strategy for Hans Anders. WIth a new brand strategy, new imagery and commercials are needed. Lukkien produced all the imagery and commercials for this project, in our own studios and on location!

Broadens your visions

In the new commercials we get to know a young and bright optician of Hans Anders. We see her at her own home and at work where she assists customers. This way Hans Anders shows that they offer more than just a pair of glasses.

New image

Besides the commercials we also took care of the new imagery for leaflets, POS materials and online imagery. Lukkien Casting found the perfect models for this shoot. In our own studio's the imagery was created. The commercials were shot in the town of Gorinchem!