Philips Sonicare DiamondClean Smart is a premium and connected electric toothbrush. For global launch of this product Lukkien has developed the creative concept for the video and photography assets. The shoot for this cross-media production took place in beautiful Cape Town, South Africa.
By using product tracking and cgi compositing we cost-efficiently delivered the product assets in multiple colours.
The project has provided a versatile toolkit with dozens of assets in various colours.