Bavaria: Really cold beer!

Really cold beer!

Of course beer has to be cold to have the taste it deserves. That's why Bavaria presents its summer 0,0% beer as cold as possible on an ice block! Lukkien was responsible for the commercial and the abri campaign images.

Working with ice means a race against the clock. Within an extremely short period of one day we managed to create both the campaign images and the commercial. 

"Beforehand we knew that the completion time would be a challenge but we managed to make both the tv commercials and the supporting photographic images in one day. The crew on set and later on the image editors in photography and editing, succeeded to establish the switch from summer to ice cold winter refreshment. I'm very proud of the end result" says Jos Leene, creative supervisor at Lukkien.

And of course the fresh summer beer of Bavaria is suitable to drink during winter time as well!

To make the most impressive shoot of the ice the Hasselblad camera has been used. By using this camera, the ice crystals are visibly bright in the image.