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Wecycle: Recycle old gifts for new gifts

Recycle old gifts for new gifts

The festive season is usually the best time of the year. Families and friends get together and there are gifts for everyone. This also means that many electrical appliances are replaced and fall into oblivion. Those devices can be recycled for a better environment! To raise awareness for this, we produced two spots for Wecycle with a festive theme. For example a green (instead of black) Pete plays the starring role in a spot that revolves around children’s replacement lists (a pun on the wish lists children normally make in the run up to Sinterklaas) of children. We also made a Christmas commercial which emphasis that recycling appliances is not only good for the environment, but can also win you big prizes.