Joe Public Take-Away Advertising: Romance in the Gamma

Romance in the Gamma

Commissioned by Joe Public Take-Away Advertising, Lukkien recently produced a wonderful TV commercial for Gamma.

Gamma’s ‘Always Extra Cheap’ campaign evolves around the permanent discounts they give on thousands of products.

In this funny commercial a father and his adolescent daughter visit the local Gamma, where he clearly is surprised by all the amazing discounts. But when he spots a smooth talking young man trying to seduce his beloved daughter he jumps into action and emphasises his ‘cheap’ opening sentence, giving the word a whole new dimension.

Recently, Lukkien and Joe Public Take-Away Advertising also partnered up in the production of the commercial.