Voetbal International: So much more than 90 minutes

So much more than 90 minutes

For Voetbal International, Lukkien created and produced two television commercials which are the kick-off of a new branding campaign

The campaign is all about the total soccer experience and what this means to consumers. Voetbal International informs and entertains soccer enthusiasts across all kinds of channels. An experience that reaches far beyond the 90 minutes we see on the field.

In the commercials we literally see what kind of impact Voetbal International’s content has on various characters. In order to visualise a genuine soccer experience, we decided to focus on the real emotions it calls up with our consumers. To emphasise these, we used lots of slow motion images.