AA Drink: Sponsordeal for participants NN Rotterdam Marathon

Sponsordeal for participants NN Rotterdam Marathon

AA Drink is co-sponsor of the NN Rotterdam Marathon. They wanted to build a relationship with all participants of the marathon, but how do you do this as a sponsor? AA Drink wanted to take a new approach and asked us for help.

Customer demand

Realize a campaign that improves the relationship between AA Drink and the Rotterdam Marathon participants. 


Our cooperation with AA Drink started with a brainstorm session with our Creative Director Henny Jansen, Strategy Director Hans Kok, Art Director Stephan Kleian and Accountmanager Alla Oosterling. From this creative session we got several good ideas. Some of these ideas are used for the Rotterdam Marathon. 

New logo 

We developed a logo for the campaign that fits the brand values of AA Drink. In the logo you see the Erasmus Bridge and a runner than runs across the finish line. By developing the logo we also took into account the potential extension to other sport events. 


Appealing campaign website

We built a platform in which participants of the Rotterdam Marathon get a personalized sponsorship offer from AA Drink. Participants will receive tips for running the marathon and they can pick up a sponsorship package in several stores of Runnersworld.



The campaign is a great success with a click through rate of 35%. After sending an e-mailing to 10,500 participants, almost 4000 participants visited the campaign website! 
That is why we are already working on our next assignment for AA Drink. We are working out great ideas that originated from the brainstorm session, which we are working on together with the customer right now.

It’s not possible to build a relationship with one event 

We do not only create Digital work for AA Drink; in the past we did several photo shoots and we produced a TV commercial with Epke Zonderland, Nadine Broersen and Dafne Schippers.


Check out the result of the tv-commercial here.