The commercial was made possible thanks to over fifty people; the crew of Lukkien, freelancers, models by Lukkien Casting and real volunteers of the Red Cross. Lukkien did all of this without charge to support the charity.
We think it is important to support a charity. Instead of giving money we'd rather give something tangible. That is why, every year, we select a charity to support; for example by creating a commercial.
Bouke Lukkien Jr., Executive Board Member
Additionally to the commercial Lukkien also created several tag-ons that can be used by the Red Cross for the coming two years. These tag-ons focus on enlisting new volunteers and a call for donations.