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Koninklijke Gazelle: The Final Push

The Final Push

Commissioned by advertising agency Being There Lukkien produced a wonderful TV commercial for Gazelle. The commercial, which introduces the new e-bike of Gazelle, is directed by Rene Nuijens. He is famous for his remarkable sense of humor. Lukkien produced the commercial, both in-studio as on location.

In this funny new TV commercial the viewer gets introduced to the Gazelle e-bike for everyday use. An electric bike that can easily make more mileage. Interesting for commuters who travel daily in crowded buses or subways. Especially for this commercial our set designers built a real subway in our own 'station’!

Lukkien has worked with Gazelle for several years now. Amongst other things, we brought their new bicycle collections to life using full CGI to render the bikes and photography to incorporate the model. Check out our CGI work for Gazelle here.