Back Your time

Your time

For the new international brand campaign of, in the Netherlands better known as, and commissioned by Etcetera, we created the commercials, photography, banner campaign and casting. A cross-medial project where all departments of Lukkien contributed to.

It's your time is positioning itself internationally with a new brand campaign focusing on 'your time'. The campaign links everyday moments to this brand idea and shows the multiple occasions where you can order food. is for everyone, anytime, anyplace.

6 day shoot

Lukkien translated this concept into a six day shoot on location and in our in-house studios. For the location shoot we filmed at the most cool places in Amsterdam and Rotterdam. The atmosphere and experience is reflected in the final result of the TV commercial. Bart Reef, Strategy Producer Lukkien: "It was a very nice production. He entered with a flag "We have to make something really cool of this" and we did. " 

Take a look at the end result of this intensive, but very fun shoot:

Banner campaign does not just broadcast a TV commercial in its five core markets: Germany, Poland, Netherlands, Belgium and Austria. Also banners play an important role in the campaign. Lukkien Digital has produced a total of 400 banners in seven languages ​​for 6 different campaigns.

About was founded in 2000 by student entrepreneur Jitse Green. Its Dutch parent company is now processing millions of orders per month for more than 30,000 affiliated restaurants in Europe and recently went public.