Nutricia Case

Met dit nieuwe platform en de onderliggende services architectuur kunnen we blijven innoveren voor een optimale klantervaring.

Max Goijarts, Digital & technology manager - Nutricia

Since we launched Sitecore xDB in 2014, we've been talking about its ability to capture data from every customer interaction. That includes what occurs not just online, but offline as well. On the surface, that capability is intuitively powerful, but Danone Nutricia's "Mother’s Journey" vividly illustrates the spectacular potential of capturing, and tapping, customer big data in real-time.

Darren Guarnaccia - Executive Vice President, Customer Experience / Sitecore