AT OUR CGI DEPARTMENT
CGI IN SHORT
CGI stands for Computer Generated Imaging, or as we like to put it, we re-create the real-life world with our computers and if desired go far beyond what is physically possible. Just give us a technical data file (wireframe) which is available for virtually any manufactured product, and our CGI artists are able to bring it to life in still imaging or video.
Over the years Lukkien has built a strong portfolio in the field of Computer Generated Imaging (CGI). What started as a one man team only a few years ago, has now grown into a full size department. With approximately ten CGI specialists, supported by their own dedicated team of project managers, image manipulators, stylists and art directors, this team is fully equipped to generate state of the art digital imagery.
Over the years our CGI department has alway been growing. In the early days somewhat carefully and more in service of the moving imagery. In the last few years the grow was explosive and mainly in the area of producing photo realistic lifestyle images and 3D product renders.
Composition, material sense and light within the expressions are, besides the technical quality the main perspectives to create lifelike expressions. We have completed the CGI team with a creative supervisor who has her roots in traditional photography that knows how to deal with light like no other.
We also have two digital stylists. Again professionals from a photography and film background that help our CGI artists with realistic styling of digital sets. The team of CGI'ers complements each other very well. One CGI artist is better with textures, the other has its expertise in lighting or modeling. The team is finally completed by a number of photoshop experts / CGI graders adding with years of experience in the processing of traditional photography. They give the finishing touch in the fusion between 3D render and lifelike images.
The advantage for both LUKKIEN as the client lies, as often, in the sum of all that expertise. Lukkien believes in a solid base of permanent employees. So we keep the knowledge in house and we give people the security of a permanent job. This philosophy was already in the company when Mr. Lukkien senior began to expand from a two-man business with his wife to what it is now. And with having "all" in-house the house has become the communication campus that it is today, hence we are able to produce consistent high quality in an often unprecedented speed. Each project, each image or each shot in every budget range benefits of our strong capabilities, creative and technical expertise.
- PHOTO REALISTIC IMAGES
- PRODUCT VISUALIZATION
- CGI INTEGRATION
- EXPLODED VIEW
PHOTO REALISTIC IMAGES
Thanks to computer CGI fantasy becomes reality. Lukkien handles each CGI-project as if it is a real live photography- or filmproject. Our CGI-department is unique within this concept and works together with art directors and stylists to create a perfect and real life like result. Stills or moving, each product will become breathtaking and is presented with convincement.
CGI offers advantages with productions where filming or photographing the product for whatever reason brings high costs or is too inefficiënt. People like to see what they’re buying. But what if your product isn’t ready yet? These days, you sometimes need to get to market so quickly that the production of Marcom materials can’t wait until you have a finished product. We can create highly realistic product images directly from your CAD-CAM files, enabling you to prepare ads or POS materials well in advance of your launch date.
From cartoon figure until dynamic action scènes: Our animation specialists can produce anything from cartoon characters to dynamic action images that can enliven your brand campaign or TV commercial. These range from animated diagrams and “exploding” views to 360-degree scenes that clearly explain complex processes or structures.
For Gazelle the Lukkien CGI department has created the bicycle collection in photorealistic quality. All the bikes from the new collection are made in a studio setting with side view on a white background. Perfect for a (online) catalog. Special about this project is that we have taken care of the atmospheres. This in co-operation with Lukkien's photography department. With just a saddle, handlebars and a few blocks a 'bike' is rebuilt where the model could sit on. The bike in the atmosphere image however is completely CGI.
Look here for more about Gazelle
Van draadmodel naar fietsmodel (Dutch)
Fietsen kan altijd (Dutch)
For Volvo Cars Netherlands we have created three CGI images of the Volvo V40, combined with photography on location. So no stock image as a background, but existing Dutch sites with a Swedish touch.
Not only the background plate is easy to adjust, but also various properties of the shown model, such as the color of the exterior, specific elements in the interior or the position of the car relative to the background. All in such a way that one image can be used in many different ways.
In addition, we made a short CG film about the transformation of a historical model Volvo to the nowadays V40. This entirely computer-generated video shows the infinite possibilities of CG in combination with moving images.