De Gezonde Generatie

We want to protect our children and keep them healthy. But why is that made so difficult? That can be done differently! By making healthy food and drinks more attractive and cheaper. To ensure less performance pressure on young people and more attention for each other. And more space to move, smoke-free of course. A healthy environment for our children. That doesn't require magic, it requires action!

De Gezonde Generatie aims for the healthiest generation ever, in 2040. In this special production, top athletes lead by example to convey a powerful message for youngsters.
Lukkien AV worked with director Ted Alkemade and Marketing & Sports agency 2Basics.