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Lukkien
Case

3-series Launch

BMW

bmw_3series_launch

BMW 3 series launch - In collaboration with CX company & Bluebilliywig

We engaged people in an early stage through photo, video and a digital platform including a chatbot. In the process, we brought together all Lukkien disciplines on both a strategic and production level.

BMW - building up to the 3 series launch bmw_3series_launch

The assignment

Launch the new product online in a grand way... In 2018 we received this assignment from BMW, for whom we depicted and presented the new 3-series in detail. The new design and all new innovations became visible to consumers, so that they could make their choice at an early stage. It is now 4 years later and we look back with pride!

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case case bmw bmw av av digital digital studio 1 studio 1 video production video production strategy & design strategy & design web development web development event event launch launch chatbot chatbot automotive automotive

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