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Lukkien
Case

Always-on Campaign

DPG Media

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Always-on campaign for Kiosk.nl

DPG Media is launching an always-on campaign for it's Kiosk.nl platform. The campaign takes viewers on a joyful journey where a simple snap of the fingers transforms a living or work space into an ideal place to enjoy your favorite magazine or newspaper. The campaign has been set up for the Netherlands and Belgium and makes smart use of available technology to always show current covers of newspapers and magazines in the spotlights.

Kiosk nl

Versatile on- and offline TV-commercials

Lukkien produced several versatile 10" TVCs and online videos for 14 Dutch and 6 Belgian DPG Media titles, including Libelle, Volkskrant, Donald Duck, VT Wonen and Flow. During the development of the TVCs, special attention was paid to brand identity, casting and styling , taking into account that the videos would be used in both Belgium and the Netherlands.

Kiosk nl

Multi-purpose material

New material was shot for only two titles with the Belgian market in mind, while for four titles the same material was used with adapted titles and covers in both countries. As a result, Belgian viewers see, for example, the Dutch commercial of Libelle with the magazine Goed Gevoel, and the Volkskrant spot is shown in Belgium as De Morgen.

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