Lukkien
Case

Circular IT

Flex-it

A circular e-commerce platform

Companies today have to meet more and more sustainability goals & requirements. Flex-IT wanted to respond to this by offering (circular) hardware to their customers with detailed information available about the impact the product has/had on the climate. In collaboration with EcoChain, Flex-IT is gathered in-depth sustainability info on every product that they sell.

Team5

  • Roel de Wildt Roel de Wildt UX Designer View LinkedIn View LinkedIn
  • Aileen van der Aa Aileen van der Aa UX Designer
  • Manon Robbertsen Manon Robbertsen Visual Designer
  • Anne Derksen Anne Derksen Project Manager
  • Angélica Randwijk - de Jong Angélica Randwijk - de Jong UX Designer
04 - Desktop - Single Screen - Flex-it

Making the complex simple

Measuring sustainability on an IT product is quite a complicated process in which a considerable amount of information is collected and published. Think in the lines of massive Excel- sheets with lots of calculations, formulas, values and percentages. The question Flex-IT asked was: how are we going to present that information on our platform to the user in an easy and understandable way?

Brand identity Flex-IT

Creating a brandbook for Flex-IT

While working on a new e-commerce platform, Flex IT was in need of a new style and more consistency in their materials. They asked Lukkien to create a Brandbook with an innovative renewed style.

Integrating sustainability

We answered this question by integrating sustainability seamlessly into their existing e-commerce platform. We mapped all of the environmental impact information of a product to an easy-to-understand sustainability score with a scale from A to E. Users could now easily view a product's sustainability score, download a detailed sustainability report if needed, and access information on sustainability scores and product's impact data. The platform now empowered users to make eco-conscious choices by highlighting and facilitating the purchase of climate-neutral or positive products. This solution aims to inspire sustainable consumer behavior, making a positive impact on individual choices and the environment.

"Working with Lukkien has always given me a lot of energy. Just walking into their office building is a flood of energy, which immediately makes me want to get started."

Micor Noël de Grood, Marketing Manager @ Flex-IT

Turn your ideas into reality. Get in touch!

Do you want to know more, have questions, or just want to say hello? We'd love to hear from you! Click the button below to contact our team.

Hans Kok
Head of Strategy
Contact Hans Contact Hans

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