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Lukkien
Case

Sports Platform For 80+ Accommodations

Sportfondsen

sportfondsen_screens

Moving towards a healthy society

Sportfondsen has been working towards one goal for almost a century: a vital society. It all started in 1923 when Sportfondsen’s founder, Han Bierenbroodspot, wanted to play water polo with his team and started looking for ways to make swimming possible for everyone.

Although Sportfondsen is mainly known for water sports, it is now about much more than that: from sports halls to ice rinks and multifunctional accommodations for well-being, with a wide range of programs, products and services. All with the same goal: to increase physical, mental and social health.

Team10

  • Roel de Wildt Roel de Wildt UX Designer View LinkedIn View LinkedIn
  • Alex's Mathilda Alex's Mathilda QA Specialist
  • Arafin Ibne Matin Arafin Ibne Matin Full-stack Developer
  • Wesley van Lee Wesley van Lee Python Developer
  • Anne Riewald Anne Riewald DevOps Engineer
  • Robine Gussinklo Robine Gussinklo Project Manager
  • Arjan van Schaik Arjan van Schaik Front-end Developer
  • Marco Westerhof Marco Westerhof Django Developer
  • Thom Wouters Thom Wouters BI Specialist
  • Manon Robbertsen Manon Robbertsen Visual Designer
sportfondsen_overview

Making sports accessible to everyone

Sportfondsen is a big organization with locations throughout The Netherlands, each with its own regional identity and approach. Lukkien was asked to create a website design within a recognizable Sportfondsen style, suitable for all these unique locations and with an interactive solution to make sports and exercise even more accessible for everyone.

sportfondsen_brand

The assignment

Sportfondsen wanted to be an inspiring party that gets people involved in sports and promotes vitality. They do this at a local level with accommodations throughout the country.

sportfondsen_mobilescreen sportfondsen_mobiles

Our approach

A large team of UX designers, developers, project managers and BI consultants succeeded in setting up a new design and structure, which was translated to all individual Sportfondsen websites.

With a package of tools, including Wagtail, Google Data Studio and Squeezely, 80 relevant and interactive websites have been built.

They all fit their location and target group and have the bright energetic and cheerful Sportfondsen appearance.

This makes Sportfondsen ready for the future: an even more vital Netherlands.

sportfondsen_mobile

Our solution

Lukkien has created a multi-site solution that is now used by a large number of accommodations.

  • Personal profiles are built up so that they can be used at the right times and on different channels.
  • The content can be personalized with the help of Squeezely and email marketing.
  • The Chatbot helps users find the sports activity that suits them best.

  • 750K

    Total visitors every month

  • 326K

    Total users every month

  • 20K

    Activities proposed to visitors

Turn your ideas into reality. Get in touch!

Do you want to know more, have questions, or just want to say hello? We'd love to hear from you! Click the button below to contact our team.

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Hans Kok
Head of Strategy
Contact Hans Contact Hans
case case website website sportfondsen sportfondsen online platform online platform content management content management strategy & design strategy & design web development web development sportfondsen sportfondsen sports sports

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