Generative AI

We use AI during the concept phase, allowing us to quickly explore different visual directions together with the client. This gives our clients a clear view of the creative possibilities early in the process, saving both time and costs.

We use AI to quickly visualize different moods in the early phase of a project exploring lighting, colour, composition, styling, and atmosphere together with the client. This makes the intended feel tangible from the start, helps align expectations, and speeds up creative decisions. Saving time and cost

We offer the ability to train custom AI models within our own local infrastructure. With these custom-trained models, we can create photorealistic and consistent assets. We apply this to people, objects, environments, and visual styles. We can also mix multiple models into a new one, creating a blend of different characteristics.

By combining CGI techniques with AI, we integrate products into digital and realistic environments. This approach offers greater control, speeds up production processes, and reduces costs compared to traditional location photography and film productions.

At Lukkien, we strongly believe in the powerful combination of innovative AI technologies and our proven traditional expertise. Every day, we see how AI and human creativity complement and strengthen each other to achieve optimal results. At the same time, we closely monitor technological developments and are excited about further integrating new AI solutions into our workflows.

For a beauty brand, we created lifestyle visuals where products were integrated into realistic settings. By combining CGI with AI-driven techniques, we placed the products in natural environments that matched the brand’s identity. This approach allowed us to deliver high-quality, photorealistic content without the need for costly location shoots. The result was a versatile set of visuals that could be easily adapted for campaigns across different channels.

For an international beverage brand, we demonstrated how simple and effective styling variations can be. We developed six visual versions of the same campaign, changing only the model’s outfit in each image. By playing with color, texture, and accessories, every ad gained its own atmosphere and target-specific character, ranging from casual and summery to stylish and urban. These visual adjustments gave the brand the flexibility to adapt to different markets and seasons without losing the core message.

Using AI, we create realistic fit and styling previews for items like apparel, eyewear, makeup, or accessories. This improves confidence, reduces returns, and makes the shopping experience faster and more engaging.

With AI, we transformed a number of real plush toys into adventurous digital 3D characters, ready to be used for a wide range of marketing purposes.