For this project Dove was not only looking for a trusted content production partner but on top of that there was an important consumer test to execute. In collaboration with our inhouse casting agency we found 200 willing women that wanted to test Dove’s anti-perspirant for a week. We send out a Dove trail kit and asked to vlog three times within the 7 days trail period. An overwhelming 91% of the participants stated to consider switching to Dove. With that as a result we produced an array of marketing materials using the footage and statements of the 8 most funny, honest and enthusiastic women.
