Always-on Campaign

Lukkien produced several versatile 10" TVCs and online videos for 14 Dutch and 6 Belgian DPG Media titles, including Libelle, Volkskrant, Donald Duck, VT Wonen and Flow. During the development of the TVCs, special attention was paid to brand identity, casting and styling , taking into account that the videos would be used in both Belgium and the Netherlands.

New material was shot for only two titles with the Belgian market in mind, while for four titles the same material was used with adapted titles and covers in both countries. As a result, Belgian viewers see, for example, the Dutch commercial of Libelle with the magazine Goed Gevoel, and the Volkskrant spot is shown in Belgium as De Morgen.