Some children start secondary school with a backpack full of worries. There is little money at home, not even for school supplies. The feeling that they can't participate deserves our attention and calls for action.
We are proud of our collaboration with Nathalie Brinkman and Robin Blitzblum from Ad Alliance, through which we have been able to produce this special promo for the Stichting Armoedefonds campaign week on RTL Boulevard. The goal? To support the Armoedefonds in providing 7,000 first-year students living in poverty with school supplies for the new school year.
Special thanks to the enthusiastic students of the Jordan Montessori Lyceum Utrecht, who contributed to this campaign with so much passion. You have played an important role in bringing this message to life!
