Lukkien
Case
Virtual Production with Boomerang for Heineken
Heineken
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Cheers to the real hardcore fans
Lukkien proudly joins forces with Boomerang to unveil Heineken's groundbreaking virtual production digital campaign! For their 2024 Football campaign, we created multiple social assets that were fully shot in virtual production. This VP set-up allowed us to bring multiple environments and a diverse cast and crew all to one single location, making it not only a smart production, but also a sustainable one. This campaign’s hitting over 20 markets, proving there are way more hardcore fans than you ever imagined.
Cheers to the real hardcore fans!
Smart multi market content
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"In this campaign, we want to show that true hardcore football fans are not who you think they are."
Bob van Iersel, Global Digital Manager at Heineken
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