Lukkien
Team14
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Peter Tillemans
Director of Photography
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Anne de Clerq
Director
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Koen Vlemmix
Producer
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Friso Tjalma
Gaffer
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Max la Grand
Focus Puller
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Erik van Ewijk
Unreal Artist
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Vivian Camphuijsen
Photographer
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Kim Lieftink
Production Designer
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Michel Brouwers
Set Construction
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Cariola van Beek
Producer
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Stefany Rietkerk
Casting
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Liesbeth Maliepaard
Creative
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Claire Michielsen
Client Persuade
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Merel van Osch
Client Persuade
Bring outdoor into the studio
This campaign, which has a a sunny park as a setting, was perfect to build in a studio. Because it concerns a European campaign, the park had to have a generic appearance, not too Dutch and not too Mediterranean. Our in-house set builders, art department and the CGI team have worked closely together to transfer the look & feel of the digital set to the physical set.
Lighting as a crucial element
Light has a very important role in creating a realistic image. We spend a lot of time matching light and shadow areas. Not only the position and direction, but also temperature and intensity. The LED volume gives an overall mood to the set, which we then supplement with extra LED panels around the set to complete the look and feel.
